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| Standards |
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Our standards match or exceed industry best practices
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Standards are used globally by both buyers (clients) and
providers of customer-contact and fulfillment services (collectively called
customer-service providers, to improve the service quality provided to end users
and to reduce costs.
In pursuing standards, V-Contact has made a firm commitment
to quality. Our objective is to improve the overall quality and performance
levels. Our Standards sets forth a set of minimum requirements that we must meet
in order to ensure the quality of the products and services we deliver to
end-users and outsourcers.
Our Standards describes performance management approaches we
must institute and defines the metrics we must use to evaluate the effectiveness
and efficiency.It represents a performance management framework. The Standard's framework links a
customer-centered performance objectives with operational processes and the
people that manage and maintain them. The objectives, processes, and people are
in turn linked to the statement of direction and strategies that propel and
sustain them. This integration ensures that customer focus and efficiency drive
performance, behavior, and direction. Client- and end-user-driven excellence and
efficiency are the desired end-states for management and improvement
framework.
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Recruitment
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At V-Contact we endeavor to hire and retain the best. We hire
based on a mutually agreed upon hiring profile developed in tandem with our
clients. The recruitment process is flexible and can be adapted to evaluate
client specific skill requirements.
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All our CSRs are either college graduates or hold equivalent
degrees. Candidates go through a written test that consists of sections on
English language proficiency, Internet awareness, critical reasoning..
Successful candidates then go through multiple rounds of interviews that focus
on spoken English, voice quality, diction and articulation. In addition, each
candidate is closely evaluated for key soft skills - teamwork, customer empathy
and the willingness to learn. For candidates who have prior work experience,
reference checks are made with previous employers. Further, if an employee is
designated to work on a project involving sensitive information, a reference
check on integrity is done through private intelligence agencies.
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Our acceptance rate of 7-15% ensures that only the best candidates get selected.
Team leaders, supervisors and quality control staff are also recruited with the
same rigor and diligence.
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Training and HRD
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It is our endeavor to foster a culture of continuous
learning and growth. The skill sets of CSRs is a very important ingredient for
world class customer support. Consequently, a lot of emphasis is paid on new
inductee and ongoing training of our employees. There is a dedicated team of
trainers at V-Contact. V-Contact also has tie-ups with several training
institutes and associations for training on specific skills.
Our current facility has dedicated training areas.
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Contact Point induction training module
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New
inductees are put through an intensive training covering communication skills,
customer service and software tools. The training is interactive and is a
combination of classroom and floor training. We use audio-visual aids and have
practice exercises and tests built into the curriculum.. A separate module on
security covers both data security and physical security. At this stage, the
CSRs are also trained on the CRM software that they will need to use. Those CSRs
who would be working on projects involving voice-based support would also go
through a separate module.
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Client specific product training
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Our collaborative product training, which run by the
client's trainers in conjunction with our trainers, ensures that each of our
CSRs is equipped with the same knowledge, understanding and skills, as one who
joins our client. The duration of this training will depend on the complexity of
the project and can be between 1-3 weeks. During the program design process, the
planners evaluate a program's requirement for client training. The length and
duration of the training varies upon the complexity of the product set, special
offers, and customer needs. V-Contact provides clients with a detailed outline
of information they need to maintain training quality and consistency and ensure
that all relevant issues are covered.
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Training certification
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At the end of the training, a CSR is tested before he/she is certified to go "live." Based on
client requirements, this testing could be done internally or in conjunction
with the client.
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Ongoing certification and assurance of skill levels
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We conduct refresher programs at regular intervals to keep our
CSRs abreast of client requirements. CSRs are routinely tested to ensure that
their skill sets match the demands of delivering superior performance. Contact
Point strives to provide clients with the most knowledgeable and productive
staff in the industry.
Our training teams meet with the General Mangers'
of the Client Touch Teams' on a regular basis to stay abreast of changing needs
and develop ongoing education and training programs.
These programs
could be instructor-led and/or mentoring programs and include: - Product
training - Problem-identification and problem-solving skills - Customer
service skills - Verbal and written communication skills
Since CSRs
are dedicated to a project on a full time basis, they develop an in-depth
understanding of the business. This enables the CSRs to move up the learning
curve to handle Tier 2 and Tier 3 requests in a short period of time.
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Quality
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Quality is the most important performance indicator at
V-Contact. V-Contact has made a firm commitment to quality.
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QC Metrics
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V-Contact has well-defined QC metrics for all its programs. The standard metrics are customized to meet the
needs of individual programs.
We also encourage our clients to do regular calibration
calls, as well as remote monitor interactions to ensure that our quality
evaluation systems are completely calibrated and synchronized.
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Quality Evaluation
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Quality Control Executives (QCE) who form part of the ClientTouch Team – V-Contact’' account management
structure-- perform the quality audits. All quality control executives are
trained as per standards.
Quality audits are performed every day for all
our CSRs. Quality evaluations are done on a weekly, fortnightly or monthly basis
as per the requirements of the project.
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Client Quality Calibration
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It is extremely important that the client and V-Contact have a consistent measure of quality.
V-Contact' distinctive "Quality Calibration Processes" ensures that our
measurement techniques are aligned with client expectations. The QCP has been an
important factor in our ability to exceed client quality metrics on a consistent
basis.
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Knowledge Management
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V-Contact has a comprehensive knowledge management
system to ensure that our CSRs have access to the most up-to-date information
about your business. We currently use several means of accessing knowledge --
the Internet, our Intranet (HumanNetTouch™) and client provided knowledge bases.
This has assisted our teams in lowering average handle time, decreasing the cost
of doing business, and increasing overall satisfaction. We are actively
evaluating Native Minds, Island Data, Primus and some other proprietary tools
for knowledge management and Auto-Response capabilities.
Selected members
in the Client Point Team (CWT) work closely with client representatives to
ensure that the knowledge bases always reflect the latest changes in products,
services, and business practices. Our CWT members are also trained on how to
collect, troubleshoot and author new information that is checked before being
added to the knowledge bases.
HumanNetTouch is a dynamic, comprehensive,
web-based tool designed by in-house professionals to enable easy access to a
very intense repository of information. It serves as a real-time communication
tool for all CSRs, providing up-to-date corporate announcements, human resource
information, quality and process tools and best practices. There are also client
specific sections that provide detailed content to the CSRs, enabling successful
completion of the tasks associated with their areas of responsibility. This tool
also allows for easy monitoring to ensure each agent on the Client Touch Team
"checking it out" on a daily or multi-daily basis based on the client's
requirements.
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